Gifts, diamonds and earnings
Understand LIVE earnings and grow them without pushing people away
About this course
How coins, gifts and diamonds work, why matches bring gifts, how to thank supporters, which numbers to track and how brand deals work. For creators who already go LIVE and want to earn in ways that keep viewers' trust and follow TikTok's rules.
What you will be able to do
- Explain how gifts become diamonds and where to check TikTok's current rules
- Run matches and thank supporters in ways that build trust, not pressure
- Track your numbers weekly and set up brand deals clearly, in writing
Lessons
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How gifts become diamonds
How coins, gifts and diamonds connect, why gifts follow belonging, and why you judge them by the month.
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Why matches earn more
Why matches give viewers a reason to gift now, and how to run short, fun ones without tiring your room.
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Thank your supporters the right way
How to thank every gift by name, thank top supporters again later, and avoid promises you should not make.
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Track your numbers
Which five numbers to track, how to review them each week, and how to test one change at a time.
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Brand deals: getting paid by brands
How brand deals work on LIVE, how to get ready for them, and how to agree on everything in writing.